Gallup International Association

The right to speak out vigorously on governmental and corporate policies is one of the most staunchly defended freedoms of the Western World. The advent of modern public opinion polls, dealing as they do with important political, social and economic issues of the day help to provide an opportunity to let government officials, public and private institutions, and the public itself know where the people stand on these issues. The usefulness of this mode of public expression is attested to by the fact that every important democracy in the world has now one or more competent public opinion research organisation.

Dr. George H. Gallup
February 1981

History
Pioneering research institutes were in operation in half a dozen countries before the start of World War II. Gallup International was formally founded in May 1947 with 11 original members and Dr. George H Gallup as its first President, until his death in 1984.

Today
Currently the Gallup International Association is registered in Zurich Switzerland, with almost 60 members and research capabilities in almost 100 countries around the world. A Code of Statutes agreed by all the members, governs the Association and the Gallup International Quality Standard, the first of its kind in the world, ensures work of the highest level by member companies.

GIA Strengths
One of the principle strengths of Gallup International is the ready access it provides to survey research capabilities and facilities around the world. The accumulated expertise of the Association is formidable - we have internationally renowned experts in political opinion polling, sociological research, Third World issues, advertising and media research as well as in the commercial fields of automotive, economic and corporate research and so on. Our members are at the leading edge of technical and methodological developments, which have impacted on not only the research industry but the whole commercial world.

• Only one member per country - top specialists
• Unique pool of survey experience (50+ years)
• Powerful combination of local and international technical expertise
• Global coverage better than any other network
• Understanding of complex issues
• Reputation for high quality, authoritative work
• Global ISO registration
• All research conducted in strict adherence to ICC/ESOMAR International Code of Marketing and Social Research Practices

Centralised high quality Project Management
Based on our long experience of coordinating multi-country survey research projects, GIA believes in centralised project management and control. One of the many benefits of this approach is that the client has a single point of contact and we deal with all research suppliers. We assume the role of project managers and would take responsibility centrally for ensuring that the project is conducted according to the specifications and that results are delivered on time, as agreed. We are committed to providing the highest quality in our work. Our central project management is already accredited to ISO 9000 - the global quality scheme. Most of our member companies are also ISO accredited. New non ISO registered members are offered a GIA Quality Programme which provides support in order to achieve ISO 9000 as quickly as possible.

Global Presence, Local Expertise
For more than 55 years Gallup International members have demonstrated their ability to deal with the problems of conducting international research on a comparable basis. With only one member agency per country, each member profits from wide and frequent contacts with other members of the group as well as international clients. Yet each is a truly national institute with a profound local knowledge of the language, statistical sources, customs and cultural differences of its own country. This combination of local and international excellence makes Gallup International members the logical choice for all your research needs.