Johnny Heald started in the industry as in interviewer in the mid-80s and now runs ORB International in the UK. He has worked in more than 45 countries around the world and counts his work in Iraq, Somalia and Syria as some of his greatest achievements. The overwhelming majority of his research is social and political opinion research with a focus on research throughout the Middle East and Africa. Many studies measure the performance and effect of products designed to drive behavior change.
His particular interests are in campaign evaluation, target audience analysis and wider social, political, and religious trends. Closer to home he has worked on the previous four UK general election campaigns.
He is a Vice President of the Gallup International Association, a post his father and previously head of Social Surveys (Gallup Poll) in the UK held some three decades ago.